Style quiz and shoppable moodboards for engaged couples


Role: Product Design, Strategy, and Research

Team: 1 Product Designer, 2 Business Stakeholders

Platform: Responsive Mobile Web

Tools: Figma, Whimsical, Maze, Loom, Notion

Problem: Planning a wedding is stressful and the technology and the industry itself is far behind in technology.

Solution: A website where the user can take a style quiz, shop a custom moodboard, and get in touch with a wedding concierge all on their phone at their own time.

Outcome: I delivered the company’s first official prototype for the founders to pitch to investors, third-party vendors, and early adopters. The final design had a 100% task completion rate and was reported to be very easy to use by usability test participants. 

01_Martha with Franck.png

My role as a solo designer with the stakeholders

Unveiling the Problem

Co-creators of Franck are industry experts with years of experience helping couples coordinate with vendors and plan weddings. None of the existing platforms allow engaged couples to browse specific third party vendors in one website with transparent pricing to create rough estimates before getting in touch with them.


Vendor prices aren't always easy  to find online

Through some additional secondary research, I learned that 71% of couples ranked wedding planning as more stressful than buying a home or landing a new job.


Underestimate $$$

Underestimate final wedding cost by 50%.


Lots of contracts

Manage an average of 15 vendor contracts while wedding planning.



Many don’t hire wedding planners because of associated time and cost.

Here comes the Bride