Hi, I'm Martha.
I'm an animator turned Product Designer using empathy to translate research into stories and help people solve problems.
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Based in the SF Bay Area and the Internet.
Featured Work
Arrow Birth
Desktop Website
B2C onboarding for Arrow Birth, an educational platform for family planning and parenthood.
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My role: UX/UI Design and Research
Franck
Mobile-First Website
Personalized wedding planning experience to find a style and shop a mood board for engaged couples.
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My role: UX/UI Design, Strategy, and Research
Paw Prints
iOS Mobile App
Helping reunite owners with their missing pets.
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My role: UX/UI Design, Research, and Visual Design
PetHarbor
Website Embed
Streamlining Lost Animal Requests ​with a form redesign and website embed.
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My role: UX/UI Design, Research
Side Projects
Additional UX/UI work exploring different avenues, devices, and technology.
Test Q
COVID Testing on Android Tablet App
Protothon 2020
Designmate
Remote Group Crits on Desktop Web
Camp Figma 2020
Testimonial Highlights
Lil snippets of what others have said about me. More on my LinkedIn.
"Martha took in all of our ideas and concerns for the user experience and product design and built out a clear roadmap for our project. She is diligent and to-the-point in her approach to task management and she over-delivered on every item. She is well studied in her craft and unafraid to take on any unknowns."
Heidi Halgund
Co-Founder and COO at Franck