Hi, I'm Martha.

I'm an animator turned Product Designer using empathy to translate research into stories and help people solve problems.

Based in the SF Bay Area and the Internet.

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Featured Work
Arrow Birth

Desktop Website

B2C onboarding for Arrow Birth, an educational platform for family planning and parenthood.

My role: UX/UI Design and Research


Mobile-First Website

Personalized wedding planning experience to find a style and shop a mood board for engaged couples.

My role: UX/UI Design, Strategy, and Research

Paw Prints

iOS Mobile App

Helping reunite owners with their missing pets.

My role: UX/UI Design, Research, and Visual Design

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Website Embed

Streamlining Lost Animal Requests ​with a form redesign and website embed. 

My role: UX/UI Design, Research

Design Challenges

Additional UX/UI work exploring different avenues, devices, and technology.


Test Q

COVID Testing on Android Tablet App

Protothon 2020



Remote Group Crits on Desktop Web

Camp Figma 2020

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Shift Scheduler and Work Log App

Design Challenge 2021

Testimonial Highlights

Lil snippets of what others have said about me. More on my LinkedIn.

"Martha took in all of our ideas and concerns for the user experience and product design and built out a clear roadmap for our project. She is diligent and to-the-point in her approach to task management and she over-delivered on every item. She is well studied in her craft and unafraid to take on any unknowns.

Heidi Halgund

Co-Founder and COO at Franck